There’s no such thing as everyday
Life is short, time is fleeting; don’t waste yours in soulless clothes. Born in Hawaii, Nuumuus creates one-of-one, handmade clothing from repurposed textiles, designed for everyday wear and a sense of endless summer living.
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Kona Winds V Back Tops
Kona Winds V Back Tops
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Meet Your Maker
Hi!
I’m Jana, and I started Nuumuus in 2020 when my oldest friend's mom was giving my other oldest friend some old muumuus. I took the leftovers because the fabrics were beautiful, and I knew I wanted to make something with them that fit in more with my daily uniform (high waisted shorts and a crop top). The pun (new muumuus -> nuumuus) came immediately so with that and my 15 years sewing experience, I was in business.
I also started Nuumuus because I didn’t want to compromise: I didn’t want to sacrifice sustainability for style, I didn’t want to trade functionality for beauty, I didn’t want to dress like everybody else, and I wanted clothes to reflect the places I love. Working with heritage fabrics means I get to create one of a kind pieces that fit with your values as well as they fit your effortlessly cool style ;)
With a reminder to touch grass, get in the water, and with love,
Jana Purington
Sustainable style that’s handmade in Hawaii and as one of a kind as you are
Intentional design
Everything I do starts with why: to show off your unique style while living your values
Made with care
Every piece is made with love and aloha from reclaimed materials living their best second life
A gal with a goal
Just one girl with a sewing machine and a passion for sustainable fashion
The Process
Turning one person’s trash into a piece you’ll treasure
Each Nuumuu is made from repurposed, thrifted fabrics. From muumuus and aloha shirts to tea towels and table clothes, these materials all have a story that speaks volumes when turned into staples for your daily wardrobe. Many of these fabrics feature classic patterns that transform into something fresh and surprising on Nuumuu’s modern silhouettes.
I make as many items as possible from the larger cuts of cloth, but nothing goes to waste! I make the leftovers into quilted tops, dog collar bandanas, and into decorative wall art. Because each Nuumuu is made from a limited amount of fabric, no two are the same. And not only are that - most of the tank styles are reversible so you have two one-of-one looks to choose from!
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